Lipstick

A dual-poster campaign for a lipstick brand exploring vintage and contemporary approaches to beauty advertising.

This project contrasts two distinct visual styles while maintaining a shared focal point: bold red lips as the defining brand element. One poster draws inspiration from retro pin-up and housewife advertising aesthetics, using warm tones and vintage styles, while the other takes a modern minimalist approach through greyscale imagery and refined compostion. Together, the designs explore how colours, typography, and visual direction can shift audience perception while preserving a cohesive campaign identity.